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Calculate Google Ads revenue, ROAS, CPA, and net profit from your budget, CPC, CTR, and conversion rate.
A tool that estimates clicks, conversions, revenue, ROAS, CPA, and net profit from your Google Ads budget and performance metrics, helping you forecast campaign profitability.
Total amount you spend on Google Ads per month
Average cost per click from your campaigns
Percentage of impressions that result in clicks
Percentage of clicks that convert into customers
Average revenue earned from each conversion
Product or service delivery cost per conversion (default 0)
| Industry | Avg CPC | Avg CTR | Avg Conv. Rate |
|---|---|---|---|
| E-Commerce | $1.16 | 2.69% | 2.81% |
| Legal | $6.75 | 2.93% | 6.98% |
| Real Estate | $2.37 | 3.71% | 2.47% |
| Technology | $3.80 | 2.09% | 2.92% |
| B2B | $3.33 | 2.41% | 3.04% |
| Health & Medical | $2.62 | 3.27% | 3.36% |
| Finance & Insurance | $3.44 | 2.91% | 5.10% |
Source: WordStream Industry Benchmarks (2024)
Formula
Net Profit = (Clicks × Conv. Rate × Revenue/Conv.) − Ad Spend − (Clicks × Conv. Rate × Fulfillment Cost)Clicks = Monthly Budget ÷ CPC — the number of ad clicks your budget buys
Conv. Rate = Percentage of clicks that convert to customers
Revenue/Conv. = Average revenue earned per conversion
Ad Spend = Your total monthly advertising budget
Fulfillment Cost = Cost to deliver the product/service per conversion
Worked Example
E-commerce store with $5,000/mo budget
Did you know? The average small business spends between $9,000 and $10,000 per month on Google Ads, with an average ROAS of 2:1 across all industries (source: Google Economic Impact Report, 2023).
Sources
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