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Social Media & Creator

Browse all 6 social media & creator tools

What is creator tools?

Creator tools handle the technical side of publishing: sizing an image or video correctly for each platform, checking how a link will preview when it is shared, tagging campaigns so traffic can be attributed, and estimating what an audience earns.

Aspect Ratio Calculator

Convert width/height to aspect ratios, scale dimensions, and generate responsive embed CSS for any layout.

aspect ratioresize16:9
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Google Ads Revenue Calculator

Estimate clicks, conversions, revenue, ROAS, CPA, and net profit from your Google Ads budget.

google ads calculatorroas calculatorcpa calculator
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Image Generation Aspect Presets

Pick social sizes and aspect ratios for image generation. Copy prompt snippets and recommended dimensions for each platform.

social sizesaspect presetsimage prompts
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OpenGraph Preview

Preview how your links appear on Facebook, Twitter, LinkedIn, and Slack with Open Graph tags.

opengraph previewog tagssocial media preview
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UTM Link Builder

Build trackable campaign URLs with UTM parameters. Includes source and medium presets and automatic value cleanup.

utm builderutm link generatorcampaign url builder
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Video Bitrate Calculator

Calculate video file sizes from bitrate or find required bitrate for target size.

video bitratefile size calculatorencoding calculator
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Formula & Methodology

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Did you know? The 1.91:1 ratio most platforms use for a shared link preview comes from the original Open Graph protocol Facebook published in 2010. It is why a 1200 by 630 pixel image is still the safe default for a social card.

Sources

  • Open Graph protocol specification (ogp.me): og:image sizing and metadata
  • Google Analytics Help: UTM campaign parameter conventions

Frequently Asked Questions

1200 by 630 pixels, a 1.91:1 ratio, is the safe default across most platforms. Use the OpenGraph Preview to check how a specific URL renders before you post it.

UTM parameters are tags added to a link so analytics can attribute a visit to a specific campaign, source and medium. Without them most social traffic lands in a generic referral bucket.

Bitrate depends on resolution, frame rate and codec. The Video Bitrate Calculator gives a target bitrate for a file size, or a file size for a bitrate, which is the usual constraint when a platform caps uploads.

Each platform crops to its own aspect ratio. Design to the safe area of the tightest ratio you publish to, and use the Aspect Ratio Calculator to keep dimensions proportional when you resize.