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Build SMART goals step by step: Specific, Measurable, Achievable, Relevant, Time-bound. Generate a clear goal statement you can copy and share.
A SMART goal is an objective structured to be Specific, Measurable, Achievable, Relevant, and Time-bound: a framework proven to increase goal attainment by up to 25% (Locke & Latham, 2002).
What exactly do you want to accomplish?
How will you measure progress and success?
Why is this goal realistic given your resources?
Why does this goal matter? How does it align with bigger objectives?
What is your deadline?
| Letter | Meaning | Key Question |
|---|---|---|
| S | Specific | What exactly? |
| M | Measurable | How much / many? |
| A | Achievable | Is it realistic? |
| R | Relevant | Why does it matter? |
| T | Time-bound | By when? |
✗ Vague Goal
"I want to get fit."
✓ SMART Goal
"I will run 3 miles, 4 days per week, for 8 weeks to complete a 5K race by June 15."
Formula
Goal Attainment = Specificity × Commitment × Feedback × Task ComplexitySpecificity = How clearly the goal is defined (SMART criteria score)
Commitment = Level of personal buy-in and accountability
Feedback = Frequency and quality of progress reviews
Task Complexity = Difficulty adjusted for available resources and skills
Worked Example
Sales team SMART goal example
Did you know? A meta-analysis by Locke and Latham found that specific, challenging goals lead to higher performance 90% of the time compared to easy or 'do your best' goals (source: American Psychological Association).
Sources
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